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Brand & Seller FAQ

Last updated: August 2026

Everything you need to decide whether to apply and get through onboarding. For commission, payouts and promotion, see Selling on NØWN.

Joining NØWN

Who can sell on NØWN?

Independent, founder-led UK clothing brands — particularly streetwear and contemporary fashion — with original designs and the ability to fulfil orders reliably.

How do I apply?

Submit an application through the brand application system on our website.

How does the approval process work?

We personally review every application — typically within 5–7 business days.

What happens after I'm accepted?

You'll get an acceptance email with a simple next-steps checklist: confirming your details, getting your product catalogue to us, and getting your storefront live. If you don't hear from us or aren't sure what's next, get in touch — we'd rather answer a question than lose a good brand to silence.

Why might an application be rejected?

Usually one of: the brand isn't independently owned, the products aren't original design, the brand identity isn't clear yet, or there are concerns about stock availability or reliably fulfilling orders. Reach out if you'd like more detail on your specific application.

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